2026 SAMA Annual Conference Session

Session 101 – Strategic Account Selection and Metrics That Drive Real Results at bioMérieux

Date(s):
  • May 18, 20262:15 pm3:30 pm
  • May 19, 202610:15 am11:30 am
Session Info:
Track: SAM Program Design, Structure, and Management

This session will provide an overview of the annual governance program used at bioMérieux to guide strategic account management. The discussion will cover a practical sequence of steps, including the development of account plans and supporting tactical plans, target setting, and the ongoing discipline of account selection and deselection. The session will also examine the methods and metrics used to support these decisions and track progress over time.

Chris Wells

Chris Wells

Director, Strategic Accounts

bioMerieux

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