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		<loc>https://strategicaccounts.org/conference-session/beyond-grit-the-art-science-of-collective-resilience/</loc>
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		<loc>https://strategicaccounts.org/conference-session/session-306-navigating-ai-powered-procurement-how-to-stay-competitive-and-win/</loc>
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		<loc>https://strategicaccounts.org/conference-session/session-307-practical-ai-for-strategic-account-managers-elevating-sama-fundamentals-with-everyday-generative-tools/</loc>
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		<lastmod>2026-03-13T14:46:29+00:00</lastmod>
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		<lastmod>2026-03-13T15:08:07+00:00</lastmod>
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		<lastmod>2026-03-13T18:59:04+00:00</lastmod>
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		<lastmod>2026-03-21T19:41:13+00:00</lastmod>
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		<lastmod>2026-03-23T22:11:11+00:00</lastmod>
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		<loc>https://strategicaccounts.org/conference-session/reception/</loc>
		<lastmod>2026-03-23T22:11:25+00:00</lastmod>
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		<lastmod>2026-03-30T14:20:56+00:00</lastmod>
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		<lastmod>2026-04-01T13:02:12+00:00</lastmod>
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		<lastmod>2026-04-02T21:27:53+00:00</lastmod>
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		<lastmod>2026-04-07T17:43:27+00:00</lastmod>
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		<lastmod>2026-04-07T17:43:27+00:00</lastmod>
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		<lastmod>2026-04-07T17:43:27+00:00</lastmod>
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		<lastmod>2026-04-07T17:43:28+00:00</lastmod>
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		<lastmod>2026-04-07T17:43:28+00:00</lastmod>
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		<loc>https://strategicaccounts.org/conference-session/developing-business-financial-acumen/</loc>
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		<loc>https://strategicaccounts.org/conference-session/master-the-customer-conversation-use-brain-science-ai-and-big-data-to-generate-measurable-sales-lift/</loc>
		<lastmod>2026-04-07T17:43:28+00:00</lastmod>
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		<loc>https://strategicaccounts.org/conference-session/your-sales-strategy-isnt-the-problem-execution-is-and-playbooks-dont-execute/</loc>
		<lastmod>2026-04-07T17:43:28+00:00</lastmod>
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		<loc>https://strategicaccounts.org/conference-session/ai-in-action-transforming-strategic-account-management/</loc>
		<lastmod>2026-04-07T17:43:28+00:00</lastmod>
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		<loc>https://strategicaccounts.org/conference-session/mastering-the-matrix-real-world-lessons-in-strategic-collaboration/</loc>
		<lastmod>2026-04-07T17:43:28+00:00</lastmod>
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		<loc>https://strategicaccounts.org/conference-session/partnering-with-ai-smarter-decisions-stronger-relationship/</loc>
		<lastmod>2026-04-07T17:43:28+00:00</lastmod>
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		<loc>https://strategicaccounts.org/conference-session/ai-in-key-account-management-whats-hype-and-whats-actually-working/</loc>
		<lastmod>2026-04-07T17:43:28+00:00</lastmod>
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		<loc>https://strategicaccounts.org/conference-session/building-resilience-to-thrive-through-change/</loc>
		<lastmod>2026-04-07T17:43:28+00:00</lastmod>
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		<loc>https://strategicaccounts.org/conference-session/strategic-account-selection-and-metrics-that-drive-real-results-at-biomerieux/</loc>
		<lastmod>2026-04-07T17:43:29+00:00</lastmod>
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		<loc>https://strategicaccounts.org/conference-session/proving-sam-value-to-your-organization-harnessing-voice-of-customer-voc-to-drive-strategic-improvement-and-showcase-measurable-impact/</loc>
		<lastmod>2026-04-07T17:43:29+00:00</lastmod>
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		<loc>https://strategicaccounts.org/conference-session/from-talk-to-transformation-how-to-embed-cross-functional-discipline-for-strategic-account-success/</loc>
		<lastmod>2026-04-07T17:43:29+00:00</lastmod>
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		<loc>https://strategicaccounts.org/conference-session/investigator-interpreter-reporter-how-high-performing-programs-are-building-insight-capability-with-the-commercial-insight-strategist/</loc>
		<lastmod>2026-04-07T17:43:29+00:00</lastmod>
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		<loc>https://strategicaccounts.org/conference-session/the-end-of-average-multiplying-top-performer-results-at-scale/</loc>
		<lastmod>2026-04-07T17:43:29+00:00</lastmod>
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	<url>
		<loc>https://strategicaccounts.org/conference-session/kam-strategy-from-decision-to-delivery/</loc>
		<lastmod>2026-04-07T17:43:29+00:00</lastmod>
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		<loc>https://strategicaccounts.org/conference-session/winning-the-b2b-pricing-game-strategies-for-multi-tiered-long-cycle-and-global-deals/</loc>
		<lastmod>2026-04-07T17:43:29+00:00</lastmod>
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		<loc>https://strategicaccounts.org/conference-session/from-framework-to-forward-momentum-the-realities-of-building-a-sam-program-in-a-mid-sized-firm/</loc>
		<lastmod>2026-04-07T17:43:29+00:00</lastmod>
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		<loc>https://strategicaccounts.org/conference-session/evolving-executive-sponsorship-hiltons-strategic-expansion-one-year-later/</loc>
		<lastmod>2026-04-07T17:43:29+00:00</lastmod>
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		<loc>https://strategicaccounts.org/conference-session/operationalizing-margin-cienas-blueprint-for-better-deals-in-the-americas/</loc>
		<lastmod>2026-04-07T17:43:29+00:00</lastmod>
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		<lastmod>2026-04-07T17:43:29+00:00</lastmod>
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		<lastmod>2026-04-07T17:43:29+00:00</lastmod>
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		<lastmod>2026-04-07T17:43:29+00:00</lastmod>
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