Global account planning requires consistency, but a one-size-fits-all approach rarely works across different markets.
In the third and final installment of SAMA’s podcast series with ZS, host Amelia Summerell is joined by Khushtar Pandit of ZS to explore why global account planning often breaks down at the local level and how organizations can strike the right balance between standardization and flexibility.
Drawing on real-world examples from across Europe and beyond, they discuss how differences in customer structures, data, technology, and regional requirements shape account planning. They also examine the risks of excessive standardization, the importance of getting the fundamentals right, and why AI alone can’t fix flawed processes.
Discover how a simpler, more adaptable approach can help organizations bridge the gap between global strategy and local execution.
