McKinsey Partner Jennifer Stanley will share findings from their latest global survey on B2B buying and selling, which covered ~4000 decision makers across 13 countries and 34 sub-sectors. There is a clear recipe for achieving outsized growth, and it involves providing strategic customers with hyperpersonalized, digital experiences alongside fuller integration of AI-enablement into a company’s commercial engine. Jennifer will share practical implications for what companies can do to better reach these buyers.