2026 SAMA Annual Conference  Speaker

Muriel Carroll

Muriel Carroll is Managing Director of Corporate Strategic Accounts at Hilton, where she leads a high-performing global sales team responsible for building long-term, value-driven partnerships with some of the company’s most strategic customers. She oversees the development and execution of holistic account strategies that drive enterprise-wide growth, deepen B2B engagement, and deliver strong outcomes for customers, hotel owners, and the broader Hilton ecosystem.

Muriel’s team represents Hilton’s portfolio of 25 world-class brands and more than 9,000 hotels worldwide, aligning global scale with local market expertise to maximize performance across regions and customer segments.

With more than 25 years of experience in the hospitality industry, Muriel has held a range of leadership roles across both on-property and corporate environments, with a career spanning international sales and strategic account management. Her background gives her a unique, end-to-end perspective on customer value, owner priorities, and operational excellence.

Originally from Belgium, Muriel has lived across Europe and the Americas and brings a global, culturally fluent approach to leadership and relationship-building. She is a graduate of Washington State University and currently resides in Southern California.