Executive Conversation Series — Part 2: View from the C-Suite

Executive Conversation Series — Part 2: View from the C-Suite

What really drives decision-making at the executive level? In the next installment of The SAMA Podcast’s Executive Conversation Series, SAMA President & CEO, Gordon Galzerano, returns with Jacques Sciammas, President of Selling to Executives, to unpack how C-suite leaders define value — and what strategic sellers must do to earn a seat at the table. From aligning with business imperatives and securing early executive buy-in to navigating board-level influence and de-risking decisions, this episode offers unfiltered insight into how leaders think, decide, and act. Learn why preparation matters, what use cases must prove, and how to craft a business narrative that drives change. Whether you’re selling complex solutions or managing executive relationships, this conversation reveals what separates good from great in strategic account engagement. Watch now.