SAMA Academy equips your teams with the skills and strategies to elevate performance, strengthen customer relationships, and achieve lasting impact.
What SAMA Academy Offers
In-person training: Engage in dynamic, face-to-face learning environments where you can exchange ideas, build connections, and gain insights from peers and experts. SAMA hosts in-person events annually in the United States and Europe.
Live Online Training: Participate in 100% live, interactive online courses that deliver expert instruction and peer-to-peer networking—accessible from anywhere. Depending on the course, sessions are held over two or four consecutive half-days.
Self-Paced Learning: Advance at your own pace through structured learning modules, complemented by interactive virtual experiences. Learners submit video assignments for expert review and feedback, ensuring practical skill development.
Private, Customized Training: For groups of 15 or more, SAMA offers tailored training solutions delivered either in-person or online. We collaborate with your team to design programs that align with your company’s goals and schedule. For more information, contact souder@strategicaccounts.org.
In-Person & Online Workshops
SAM playbook: Foundational skills for driving superior customer results – CORE 0
Value co-discovery and strategic account planning – CORE 1
Co-creation and quantification of value – CORE 2
Leading and influencing your strategic account – CORE 3
Managing the customer relationship and value journey – CORE 4
Leading and managing a multifunctional team – E3
The Hero’s Journey: How to leverage storytelling to engage customers and drive innovation – E4
Strategic negotiation: Changing the conversation from price to solutions – E5
Coaching to the behaviors that drive effective SAM execution – E10
Pricing:
Academy Workshop Pricing as of January 1, 2023 (per training unit)
| Training Unit Fee | |
| Corporate Member | $995 |
| Individual Member | $1,045 |
| Non-Member | $1,195 |
Not Sure Where to Start? We’re Here to Help.
Additional Training Offerings:
SAMA Academy Calendar
CORE 2 – Co-creation and Quantification of Value
E12 – Strategic Thinking for SAM Success: Putting “strategic” back in “strategic account management”
E4 – The Hero’s Journey: How to leverage storytelling to engage customers and drive innovation
CORE 1 – Value Co-Discovery and Strategic Account Planning
CORE 0 – SAM Playbook: Foundational skills for driving superior customer results
CORE 3 – Leading and Influencing Your Strategic Account
CORE 2 – Co-creation and Quantification of Value
CORE 1 – Value Co-Discovery and Strategic Account Planning
CORE 3 – Leading and Influencing Your Strategic Account
SAMA Academy equips your teams with the skills and strategies to elevate performance, strengthen customer relationships, and achieve lasting impact.
Hiring account managers is easy. But developing strategic account managers who deliver distinctive, measurable value requires more than just experience — it demands tailored, competency-driven training. SAMA’s training programs are designed to build SAMs who excel in driving growth and fostering lasting customer relationships. Our approach is purpose-built for SAMs, grounded in proven competencies, and led by expert facilitators who bring industry best practices to life.
What SAMA Academy Offers
In-person training: Engage in dynamic, face-to-face learning environments where you can exchange ideas, build connections, and gain insights from peers and experts. SAMA hosts in-person events annually in the United States and Europe.
Live Online Training: Participate in 100% live, interactive online courses that deliver expert instruction and peer-to-peer networking—accessible from anywhere. Depending on the course, sessions are held over two or four consecutive half-days.
Self-Paced Learning: Advance at your own pace through structured learning modules, complemented by interactive virtual experiences. Learners submit video assignments for expert review and feedback, ensuring practical skill development.
Private, Customized Training: For groups of 15 or more, SAMA offers tailored training solutions delivered either in-person or online. We collaborate with your team to design programs that align with your company’s goals and schedule. For more information, contact souder@strategicaccounts.org.
In-Person & Online Workshops
- SAM playbook: Foundational skills for driving superior customer results – CORE 0
- Value co-discovery and strategic account planning – CORE 1
- Co-creation and quantification of value – CORE 2
- Leading and influencing your strategic account – CORE 3
- Managing the customer relationship and value journey – CORE 4
- Selling to Senior Level Management – E1
- Leading and managing a multifunctional team – E3
- The Hero’s Journey: How to leverage storytelling to engage customers and drive innovation – E4
- Strategic negotiation: Changing the conversation from price to solutions – E5
- Coaching to the behaviors that drive effective SAM execution – E10
- Strategic thinking for SAM success: Putting “strategic” back in “strategic account management” – E12
- Winning with internal stakeholders: How to manage internal stakeholders to successfully advance creative customer solutions – E14
- Monetization of value – E16
- Why Now: Create urgency with business decision-makers and drive them to decide now, not later – E17
Self-Led Workshops
CORE 2 – Co-creation and Quantification of Value
CORE 1 – Value Co-Discovery and Strategic Account Planning
CORE 3 – Leading and Influencing Your Strategic Account
E10 – Coaching to the Behaviors that Drive Effective SAM Execution
CORE 4 – Managing the Customer Relationship and Value Journey
E17 – Why Now: Create urgency with business decision-makers and drive them...
CORE 1 – Value Co-Discovery and Strategic Account Planning
Pricing:
Academy Workshop Pricing as of January 1, 2023 (per training unit)
Training Unit Fee Corporate
| Training Unit Fee | |
| Corporate Member | $995 |
| Individual Member | $1,045 |
| Non-Member | $1,195 |
Not Sure Where to Start? We’re Here to Help.
Self-led Workshops
Self-led, Online 
Many thanks to SAMA’s training partners:
