Liquidity: Your secret weapon in times of uncertainty

Why has the pandemic devastated some companies while lifting others? According to University of Miami Herbert Business School Marketing Prof. Arun Sharma, it’s all about “liquidity.”

Listen to this episode of The SAMA Podcast here.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Related Posts

Does Strategic Mean Important?
Blog

Does Strategic Mean Important?

Does “strategic” simply mean “important”? Javier Jaime challenges how sales organizations use the term and argues that real strategy begins when limited resources force a choice about where to concentrate…and where not to.

Read More
Selling to the CFO
Blog

Selling to the CFO

CFO priorities can vary dramatically by industry — and sellers who understand those differences are better equipped to have strategic conversations. Learn how to connect your solutions to the financial and operational drivers CFOs care about most.

Read More
Sales Prospecting: Strategies for high-value B2B accounts
Blog

Sales Prospecting: Strategies for high-value B2B accounts

AI hasn’t made sales prospecting more effective — it’s made it noisier. Discover why B2B prospecting now depends on strategic insight, human connection, and value-driven engagement rather than volume, so you can identify the organizations and stakeholders most ready to act.

Read More