Navigating the New Generation of Strategic Account Managers

Denise Freier, President and CEO at Strategic Account Management Association (SAMA), and Dino Bertani, Vice President, Head of Alliance Management at Zealand Pharma, talked about what’s shaping the role of KAMs/SAMs in today’s business arena, and how Sales and KAM/SAM leaders can enable KAMs/SAMs to meet current and future customer needs.