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  • Membership

    Membership

    10%

    Mature SAM programs earn 10% higher margins than companies that are new to SAMA.

    SAMA offers two membership options, depending on your personal and organizational needs: one designed to serve the entire company and one designed for individuals.

    • Corporate Memberships
    • Individual Memberships
    • List of Corporate Members
  • Events

    Events

    Up Next
    April 14, 2026

    Webcast: The Dangerous Comfort of Experience: Why strategic accounts drift unnoticed

    SAMA Academy

    Workshops for every stage of your strategic account management journey.

    2025 SAMA Pan-European Conference

    Where strategic account professionals from across Europe and around the globe will gather to confront today’s defining question:

    How do we deliver sustained value to our most critical customers in a time of continuous change?

    SAMA Excellence Awards
    2026 SAMA Annual Conference

    May 18-20, 2026

    2026 SAMA Annual Conference
    Phoenix, Arizona

    Sponsorship Opportunities

    At SAMA, leaders and decision-makers connect to learn, collaborate, and solve their most critical business challenges.

    Call for Proposals

    Fuel the future of strategic account management. Share your ideas, shape the conversation, and become a leading voice in our community.

    • Events Calendar
    • 2026 SAMA Annual Conference
    • SAMA Academy
    • SAMA Excellence Awards
    • Sponsorship Opportunities
    • Get Involved
  • Training

    Education

    SAMA Academy

    Workshops for every stage of your strategic account management journey.

    CSAM Program
    SAMA’s Certified Strategic Account Management (CSAM) program is the most widely recognized certification for strategic account managers (SAMs) and their leaders today.
    Program Assessment

    SAMA’s Program Assessment leverages years of benchmarking data to identify areas of your program for focused investment and improvement.

    SAMA Training

    SAMA empowers professionals and organizations to excel in strategic account management through specialized workshops and programs. 

    Individual Competency Assessment

    Assess your SAM team’s capabilities. Identify strengths and development areas to strategically upskill your strategic and key account managers.

    Customer Engagement Assessment

    Unlock your program’s full potential. Identify key areas for strategic investment and improvement with data-driven insights from years of benchmarking.

    • SAMA Academy
    • Certification
    • Critical Skills for Strategic Sales

    Related items

    • Program Assessment
    • Individual Competency Assessment
    • Customer Engagement Assessment
    • SAMA Training Partners
  • Tools

    Tools

    Tools to Guide Decision-Making

    Wherever you are in your SAM journey, SAMA offers a suite of customizable tools to align with your industry, strategy, and priorities — helping you drive measurable impact.

    SAMA's SAM Solution Center

    Explore virtual exhibit booths from SAMA’s trusted partners and sponsors to access resources, tools, and insights that support your strategic account management goals. Stay connected with experts and peers across the SAMA community — anytime, year-round.

    Individual Competency Assessment

    Assess your SAM team’s capabilities. Identify strengths and development areas to strategically upskill your strategic and key account managers.

    Program Assessment

    SAMA’s Program Assessment leverages years of benchmarking data to identify areas of your program for focused investment and improvement.

    Customer Engagement Assessment

    Unlock your program’s full potential. Identify key areas for strategic investment and improvement with data-driven insights from years of benchmarking.

    ROI SAM Calculator

    Quickly calculate the value of your SAM program to demonstrate its impact, justify investments, and showcase the measurable returns of strategic account management.

    SAMA Global Tech Partners

    Empowering strategic account management through innovative partnerships and solutions.

    The SAMA SAM Process

    Guided by decades of expertise and benchmarking, SAMA delivers proven frameworks and insights to drive strategic account excellence and co-create lasting customer value.

    SAMA’s Best-in-Class SAM Competency Model

    A comprehensive framework of competencies and skills designed to drive strategic account management excellence and deliver measurable customer and business outcomes.

    Key Organizational Success Factors

    The essential systems, processes, and enablers that support strategic account managers in creating long-term, mutual value with strategic customers.

    • Program Assessment
    • Individual Competency Assessment
    • ROI SAM Calculator

    Related items

    • SAM Solution Center
    • The SAMA SAM Process
    • SAMA’s Best-in-Class SAM Competency Model
    • Key Organizational Success Factors
    • SAMA Global Technology Partners
  • Resources

    Resources

    Velocity® Magazine

    Velocity® is the only magazine dedicated to original reporting on topics that matter to SAM professionals. Published three times a year, it’s available to SAMA members and the public in digital formats, with a special printed edition at SAMA’s Annual Conference.

    Podcasts

    The SAMA Podcast features thought leaders, industry experts, and SAM practitioners sharing insights, strategies, and real-world experiences to elevate strategic account management success.

    SAMA Webcasts

    The Dangerous Comfort of Experience: Why strategic accounts drift unnoticed

    April 14, 2026
    10AM CST and 11 AM EST

    Register Now

    Custom Resource for SAM Professionals

    SAMA curates targeted resources to help you continuously advance in your SAM journey. 

    The SAMA Blog

    The SAMA Blog delivers expert insights, best practices, and real-world strategies to help SAM professionals navigate complex customer relationships.

    Featured:

    2023 Report on SAM Compensation Practices

    The most comprehensive survey of SAM/KAM compensation practices available anywhere. 

    • Blog
    • Podcast
    • Webcasts
    • Research
    • Velocity®

    Related items

    • SAMA Resource Library
    • Custom Resource for SAM Professionals
  • About

    About

    About SAMA

    SAMA is the leading resource for strategic account management, empowering individuals and organizations to strengthen customer partnerships, drive growth, and achieve lasting business impact.

    SAMA Fundamentals

    SAMA’s proven frameworks define the success factors for SAM professionals, customer-centric organizations, and effective co-value creation. 

    Board of Directors

    SAMA is guided by some of the most experienced strategic account management leaders in the world.

    SAMA Partners

    SAMA collaborates with global partners who provide vital solutions in training and education, technology, customer engagement, and research.

    News & Announcements

    Your go-to hub for major updates, milestone achievements, and standout moments across the SAMA community.

    Contact Us

    Connect with SAMA to access best practices, training, and resources that help strategic account managers drive customer success and achieve measurable results.

    • About Us
    • SAMA Fundamentals
    • Board of Directors
    • SAMA Partners
    • News & Announcements
    • Contact Us
  • Visit SAMA Library

    Visit SAMA Library

    SAMA’s Resource Library is your one-stop destination for the latest webcasts, research, white papers, Velocity magazine articles, blog posts, podcasts, and more! Use the search bar above to get started.

    • Visit SAMA Library
Account Login
Join Now
  • Home
  • Resources
  • Contact Us
  • Membership

    Membership

    10%

    Mature SAM programs earn 10% higher margins than companies that are new to SAMA.

    SAMA offers two membership options, depending on your personal and organizational needs: one designed to serve the entire company and one designed for individuals.

    • Corporate Memberships
    • Individual Memberships
    • List of Corporate Members
  • Events

    Events

    Up Next
    April 14, 2026

    Webcast: The Dangerous Comfort of Experience: Why strategic accounts drift unnoticed

    SAMA Academy

    Workshops for every stage of your strategic account management journey.

    2025 SAMA Pan-European Conference

    Where strategic account professionals from across Europe and around the globe will gather to confront today’s defining question:

    How do we deliver sustained value to our most critical customers in a time of continuous change?

    SAMA Excellence Awards
    2026 SAMA Annual Conference

    May 18-20, 2026

    2026 SAMA Annual Conference
    Phoenix, Arizona

    Sponsorship Opportunities

    At SAMA, leaders and decision-makers connect to learn, collaborate, and solve their most critical business challenges.

    Call for Proposals

    Fuel the future of strategic account management. Share your ideas, shape the conversation, and become a leading voice in our community.

    • Events Calendar
    • 2026 SAMA Annual Conference
    • SAMA Academy
    • SAMA Excellence Awards
    • Sponsorship Opportunities
    • Get Involved
  • Training

    Education

    SAMA Academy

    Workshops for every stage of your strategic account management journey.

    CSAM Program
    SAMA’s Certified Strategic Account Management (CSAM) program is the most widely recognized certification for strategic account managers (SAMs) and their leaders today.
    Program Assessment

    SAMA’s Program Assessment leverages years of benchmarking data to identify areas of your program for focused investment and improvement.

    SAMA Training

    SAMA empowers professionals and organizations to excel in strategic account management through specialized workshops and programs. 

    Individual Competency Assessment

    Assess your SAM team’s capabilities. Identify strengths and development areas to strategically upskill your strategic and key account managers.

    Customer Engagement Assessment

    Unlock your program’s full potential. Identify key areas for strategic investment and improvement with data-driven insights from years of benchmarking.

    • SAMA Academy
    • Certification
    • Critical Skills for Strategic Sales

    Related items

    • Program Assessment
    • Individual Competency Assessment
    • Customer Engagement Assessment
    • SAMA Training Partners
  • Tools

    Tools

    Tools to Guide Decision-Making

    Wherever you are in your SAM journey, SAMA offers a suite of customizable tools to align with your industry, strategy, and priorities — helping you drive measurable impact.

    SAMA's SAM Solution Center

    Explore virtual exhibit booths from SAMA’s trusted partners and sponsors to access resources, tools, and insights that support your strategic account management goals. Stay connected with experts and peers across the SAMA community — anytime, year-round.

    Individual Competency Assessment

    Assess your SAM team’s capabilities. Identify strengths and development areas to strategically upskill your strategic and key account managers.

    Program Assessment

    SAMA’s Program Assessment leverages years of benchmarking data to identify areas of your program for focused investment and improvement.

    Customer Engagement Assessment

    Unlock your program’s full potential. Identify key areas for strategic investment and improvement with data-driven insights from years of benchmarking.

    ROI SAM Calculator

    Quickly calculate the value of your SAM program to demonstrate its impact, justify investments, and showcase the measurable returns of strategic account management.

    SAMA Global Tech Partners

    Empowering strategic account management through innovative partnerships and solutions.

    The SAMA SAM Process

    Guided by decades of expertise and benchmarking, SAMA delivers proven frameworks and insights to drive strategic account excellence and co-create lasting customer value.

    SAMA’s Best-in-Class SAM Competency Model

    A comprehensive framework of competencies and skills designed to drive strategic account management excellence and deliver measurable customer and business outcomes.

    Key Organizational Success Factors

    The essential systems, processes, and enablers that support strategic account managers in creating long-term, mutual value with strategic customers.

    • Program Assessment
    • Individual Competency Assessment
    • ROI SAM Calculator

    Related items

    • SAM Solution Center
    • The SAMA SAM Process
    • SAMA’s Best-in-Class SAM Competency Model
    • Key Organizational Success Factors
    • SAMA Global Technology Partners
  • Resources

    Resources

    Velocity® Magazine

    Velocity® is the only magazine dedicated to original reporting on topics that matter to SAM professionals. Published three times a year, it’s available to SAMA members and the public in digital formats, with a special printed edition at SAMA’s Annual Conference.

    Podcasts

    The SAMA Podcast features thought leaders, industry experts, and SAM practitioners sharing insights, strategies, and real-world experiences to elevate strategic account management success.

    SAMA Webcasts

    The Dangerous Comfort of Experience: Why strategic accounts drift unnoticed

    April 14, 2026
    10AM CST and 11 AM EST

    Register Now

    Custom Resource for SAM Professionals

    SAMA curates targeted resources to help you continuously advance in your SAM journey. 

    The SAMA Blog

    The SAMA Blog delivers expert insights, best practices, and real-world strategies to help SAM professionals navigate complex customer relationships.

    Featured:

    2023 Report on SAM Compensation Practices

    The most comprehensive survey of SAM/KAM compensation practices available anywhere. 

    • Blog
    • Podcast
    • Webcasts
    • Research
    • Velocity®

    Related items

    • SAMA Resource Library
    • Custom Resource for SAM Professionals
  • About

    About

    About SAMA

    SAMA is the leading resource for strategic account management, empowering individuals and organizations to strengthen customer partnerships, drive growth, and achieve lasting business impact.

    SAMA Fundamentals

    SAMA’s proven frameworks define the success factors for SAM professionals, customer-centric organizations, and effective co-value creation. 

    Board of Directors

    SAMA is guided by some of the most experienced strategic account management leaders in the world.

    SAMA Partners

    SAMA collaborates with global partners who provide vital solutions in training and education, technology, customer engagement, and research.

    News & Announcements

    Your go-to hub for major updates, milestone achievements, and standout moments across the SAMA community.

    Contact Us

    Connect with SAMA to access best practices, training, and resources that help strategic account managers drive customer success and achieve measurable results.

    • About Us
    • SAMA Fundamentals
    • Board of Directors
    • SAMA Partners
    • News & Announcements
    • Contact Us
  • Visit SAMA Library

    Visit SAMA Library

    SAMA’s Resource Library is your one-stop destination for the latest webcasts, research, white papers, Velocity magazine articles, blog posts, podcasts, and more! Use the search bar above to get started.

    • Visit SAMA Library
Account Login
Join Now

Customer Advisory Boards: Strengthening Strategic Relationships With Betsy Westhafer

SAMA 1

Rather than thinking about what you could do, think about what you have done. Where do you feel you’ve made the greatest impact out of everything you have done? The […]

The Key Account At Bellevue University: Liz Pettinger And Harvey Dunham

What does key account management look like in a major educational institution? We find out with host Harvey Dunham as he takes Liz Pettinger, the Director of Key Account Management […]

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  • Sponsorship Information
  • Certification
  • SAMA Cancellation Policy
  • SAMA Privacy Policy
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April 14, 2026

Webcast: The Dangerous Comfort of Experience: Why strategic accounts drift unnoticed

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