August 24, 2021 - SAMA - Strategic Account Management Association

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Membership
Membership

10%

Mature SAM programs earn 10% higher margins than companies that are new to SAMA.

SAMA offers two membership options, depending on your personal and organizational needs: one designed to serve the entire company and one designed for individuals.

Corporate Memberships

Individual Memberships

List of Corporate Members
Events
Events

Up Next

April 14, 2026

Webcast: The Dangerous Comfort of Experience: Why strategic accounts drift unnoticed

SAMA Academy

Workshops for every stage of your strategic account management journey.

2025 SAMA Pan-European Conference

Where strategic account professionals from across Europe and around the globe will gather to confront today’s defining question:
How do we deliver sustained value to our most critical customers in a time of continuous change?

SAMA Excellence Awards

2026 SAMA Annual Conference

May 18-20, 2026
2026 SAMA Annual Conference
Phoenix, Arizona

Sponsorship Opportunities

At SAMA, leaders and decision-makers connect to learn, collaborate, and solve their most critical business challenges.

Call for Proposals

Fuel the future of strategic account management. Share your ideas, shape the conversation, and become a leading voice in our community.

Events Calendar

2026 SAMA Annual Conference

SAMA Academy

SAMA Excellence Awards

Sponsorship Opportunities

Get Involved
Training
Education

SAMA Academy

Workshops for every stage of your strategic account management journey.

CSAM Program

SAMA’s Certified Strategic Account Management (CSAM) program is the most widely recognized certification for strategic account managers (SAMs) and their leaders today.

Program Assessment

SAMA’s Program Assessment leverages years of benchmarking data to identify areas of your program for focused investment and improvement.

SAMA Training

SAMA empowers professionals and organizations to excel in strategic account management through specialized workshops and programs.

Individual Competency Assessment

Assess your SAM team’s capabilities. Identify strengths and development areas to strategically upskill your strategic and key account managers.

Customer Engagement Assessment

Unlock your program’s full potential. Identify key areas for strategic investment and improvement with data-driven insights from years of benchmarking.

SAMA Academy

Certification

Critical Skills for Strategic Sales

Related items

Program Assessment

Individual Competency Assessment

Customer Engagement Assessment

SAMA Training Partners
Tools
Tools

Tools to Guide Decision-Making

Wherever you are in your SAM journey, SAMA offers a suite of customizable tools to align with your industry, strategy, and priorities — helping you drive measurable impact.

SAMA's SAM Solution Center

Explore virtual exhibit booths from SAMA’s trusted partners and sponsors to access resources, tools, and insights that support your strategic account management goals. Stay connected with experts and peers across the SAMA community — anytime, year-round.

Individual Competency Assessment

Assess your SAM team’s capabilities. Identify strengths and development areas to strategically upskill your strategic and key account managers.

Program Assessment

SAMA’s Program Assessment leverages years of benchmarking data to identify areas of your program for focused investment and improvement.

Customer Engagement Assessment

Unlock your program’s full potential. Identify key areas for strategic investment and improvement with data-driven insights from years of benchmarking.

ROI SAM Calculator

Quickly calculate the value of your SAM program to demonstrate its impact, justify investments, and showcase the measurable returns of strategic account management.

SAMA Global Tech Partners

Empowering strategic account management through innovative partnerships and solutions.

The SAMA SAM Process

Guided by decades of expertise and benchmarking, SAMA delivers proven frameworks and insights to drive strategic account excellence and co-create lasting customer value.

SAMA’s Best-in-Class SAM Competency Model

A comprehensive framework of competencies and skills designed to drive strategic account management excellence and deliver measurable customer and business outcomes.

Key Organizational Success Factors

The essential systems, processes, and enablers that support strategic account managers in creating long-term, mutual value with strategic customers.

Program Assessment

Individual Competency Assessment

ROI SAM Calculator

Related items

SAM Solution Center

The SAMA SAM Process

SAMA’s Best-in-Class SAM Competency Model

Key Organizational Success Factors

SAMA Global Technology Partners
Resources
Resources

Velocity® Magazine

Velocity® is the only magazine dedicated to original reporting on topics that matter to SAM professionals. Published three times a year, it’s available to SAMA members and the public in digital formats, with a special printed edition at SAMA’s Annual Conference.

Podcasts

The SAMA Podcast features thought leaders, industry experts, and SAM practitioners sharing insights, strategies, and real-world experiences to elevate strategic account management success.

SAMA Webcasts

The Dangerous Comfort of Experience: Why strategic accounts drift unnoticed
April 14, 2026
10AM CST and 11 AM EST
Register Now

Custom Resource for SAM Professionals

SAMA curates targeted resources to help you continuously advance in your SAM journey.

The SAMA Blog

The SAMA Blog delivers expert insights, best practices, and real-world strategies to help SAM professionals navigate complex customer relationships.

Featured:

2023 Report on SAM Compensation Practices

The most comprehensive survey of SAM/KAM compensation practices available anywhere.

Blog

Podcast

Webcasts

Research

Velocity®

Related items

SAMA Resource Library

Custom Resource for SAM Professionals
About
About

About SAMA

SAMA is the leading resource for strategic account management, empowering individuals and organizations to strengthen customer partnerships, drive growth, and achieve lasting business impact.

SAMA Fundamentals

SAMA’s proven frameworks define the success factors for SAM professionals, customer-centric organizations, and effective co-value creation.

Board of Directors

SAMA is guided by some of the most experienced strategic account management leaders in the world.

SAMA Partners

SAMA collaborates with global partners who provide vital solutions in training and education, technology, customer engagement, and research.

News & Announcements

Your go-to hub for major updates, milestone achievements, and standout moments across the SAMA community.

Contact Us

Connect with SAMA to access best practices, training, and resources that help strategic account managers drive customer success and achieve measurable results.

About Us

SAMA Fundamentals

Board of Directors

SAMA Partners

News & Announcements

Contact Us
Visit SAMA Library
Visit SAMA Library

SAMA’s Resource Library is your one-stop destination for the latest webcasts, research, white papers, Velocity magazine articles, blog posts, podcasts, and more! Use the search bar above to get started.

Visit SAMA Library

ABOUT
SESSIONS
AGENDA
SPEAKERS
VENUE
PRICING
BROCHURE
REGISTER NOW

Membership
Membership

10%

Mature SAM programs earn 10% higher margins than companies that are new to SAMA.

SAMA offers two membership options, depending on your personal and organizational needs: one designed to serve the entire company and one designed for individuals.

Corporate Memberships

Individual Memberships

List of Corporate Members
Events
Events

Up Next

April 14, 2026

Webcast: The Dangerous Comfort of Experience: Why strategic accounts drift unnoticed

SAMA Academy

Workshops for every stage of your strategic account management journey.

2025 SAMA Pan-European Conference

Where strategic account professionals from across Europe and around the globe will gather to confront today’s defining question:
How do we deliver sustained value to our most critical customers in a time of continuous change?

SAMA Excellence Awards

2026 SAMA Annual Conference

May 18-20, 2026
2026 SAMA Annual Conference
Phoenix, Arizona

Sponsorship Opportunities

At SAMA, leaders and decision-makers connect to learn, collaborate, and solve their most critical business challenges.

Call for Proposals

Fuel the future of strategic account management. Share your ideas, shape the conversation, and become a leading voice in our community.

Events Calendar

2026 SAMA Annual Conference

SAMA Academy

SAMA Excellence Awards

Sponsorship Opportunities

Get Involved
Training
Education

SAMA Academy

Workshops for every stage of your strategic account management journey.

CSAM Program

SAMA’s Certified Strategic Account Management (CSAM) program is the most widely recognized certification for strategic account managers (SAMs) and their leaders today.

Program Assessment

SAMA’s Program Assessment leverages years of benchmarking data to identify areas of your program for focused investment and improvement.

SAMA Training

SAMA empowers professionals and organizations to excel in strategic account management through specialized workshops and programs.

Individual Competency Assessment

Assess your SAM team’s capabilities. Identify strengths and development areas to strategically upskill your strategic and key account managers.

Customer Engagement Assessment

Unlock your program’s full potential. Identify key areas for strategic investment and improvement with data-driven insights from years of benchmarking.

SAMA Academy

Certification

Critical Skills for Strategic Sales

Related items

Program Assessment

Individual Competency Assessment

Customer Engagement Assessment

SAMA Training Partners
Tools
Tools

Tools to Guide Decision-Making

Wherever you are in your SAM journey, SAMA offers a suite of customizable tools to align with your industry, strategy, and priorities — helping you drive measurable impact.

SAMA's SAM Solution Center

Explore virtual exhibit booths from SAMA’s trusted partners and sponsors to access resources, tools, and insights that support your strategic account management goals. Stay connected with experts and peers across the SAMA community — anytime, year-round.

Individual Competency Assessment

Assess your SAM team’s capabilities. Identify strengths and development areas to strategically upskill your strategic and key account managers.

Program Assessment

SAMA’s Program Assessment leverages years of benchmarking data to identify areas of your program for focused investment and improvement.

Customer Engagement Assessment

Unlock your program’s full potential. Identify key areas for strategic investment and improvement with data-driven insights from years of benchmarking.

ROI SAM Calculator

Quickly calculate the value of your SAM program to demonstrate its impact, justify investments, and showcase the measurable returns of strategic account management.

SAMA Global Tech Partners

Empowering strategic account management through innovative partnerships and solutions.

The SAMA SAM Process

Guided by decades of expertise and benchmarking, SAMA delivers proven frameworks and insights to drive strategic account excellence and co-create lasting customer value.

SAMA’s Best-in-Class SAM Competency Model

A comprehensive framework of competencies and skills designed to drive strategic account management excellence and deliver measurable customer and business outcomes.

Key Organizational Success Factors

The essential systems, processes, and enablers that support strategic account managers in creating long-term, mutual value with strategic customers.

Program Assessment

Individual Competency Assessment

ROI SAM Calculator

Related items

SAM Solution Center

The SAMA SAM Process

SAMA’s Best-in-Class SAM Competency Model

Key Organizational Success Factors

SAMA Global Technology Partners
Resources
Resources

Velocity® Magazine

Velocity® is the only magazine dedicated to original reporting on topics that matter to SAM professionals. Published three times a year, it’s available to SAMA members and the public in digital formats, with a special printed edition at SAMA’s Annual Conference.

Podcasts

The SAMA Podcast features thought leaders, industry experts, and SAM practitioners sharing insights, strategies, and real-world experiences to elevate strategic account management success.

SAMA Webcasts

The Dangerous Comfort of Experience: Why strategic accounts drift unnoticed
April 14, 2026
10AM CST and 11 AM EST
Register Now

Custom Resource for SAM Professionals

SAMA curates targeted resources to help you continuously advance in your SAM journey.

The SAMA Blog

The SAMA Blog delivers expert insights, best practices, and real-world strategies to help SAM professionals navigate complex customer relationships.

Featured:

2023 Report on SAM Compensation Practices

The most comprehensive survey of SAM/KAM compensation practices available anywhere.

Blog

Podcast

Webcasts

Research

Velocity®

Related items

SAMA Resource Library

Custom Resource for SAM Professionals
About
About

About SAMA

SAMA is the leading resource for strategic account management, empowering individuals and organizations to strengthen customer partnerships, drive growth, and achieve lasting business impact.

SAMA Fundamentals

SAMA’s proven frameworks define the success factors for SAM professionals, customer-centric organizations, and effective co-value creation.

Board of Directors

SAMA is guided by some of the most experienced strategic account management leaders in the world.

SAMA Partners

SAMA collaborates with global partners who provide vital solutions in training and education, technology, customer engagement, and research.

News & Announcements

Your go-to hub for major updates, milestone achievements, and standout moments across the SAMA community.

Contact Us

Connect with SAMA to access best practices, training, and resources that help strategic account managers drive customer success and achieve measurable results.

About Us

SAMA Fundamentals

Board of Directors

SAMA Partners

News & Announcements

Contact Us
Visit SAMA Library
Visit SAMA Library

SAMA’s Resource Library is your one-stop destination for the latest webcasts, research, white papers, Velocity magazine articles, blog posts, podcasts, and more! Use the search bar above to get started.

Visit SAMA Library

The Future of SAM – Revisited

Blog covers how SAMs can learn from the past and prepare for the future after 14 months of a pandemic.

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Membership
Events
SAMA Academy
Sponsorship Information
Certification
SAMA Cancellation Policy
SAMA Privacy Policy
SAMA Cookie Policy

Membership
Events
SAMA Academy
Sponsorship Information
Certification
SAMA Cancellation Policy
SAMA Privacy Policy
SAMA Cookie Policy

Contact Us

4740 N Cumberland Ave #389 Chicago, IL 60656
+1 312-251-3131
info@strategicaccounts.org

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Upcoming Event

April 14, 2026

Webcast: The Dangerous Comfort of Experience: Why strategic accounts drift unnoticed

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