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SAM Program Enabler: Value Creation and Capture Within the SAM Process

Author(s): Strategic Accounts Managemant Association

Publication Date: 11/20/2017

Resource Type: Presentation handout

Subject Tags:

Price: Non-Member - $550.00 | Individual Member - $100.00 | Corporate Member - $0.00

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Delivering Compelling Business Impact Assessments to Accelerate Customer Decision Making

National Instruments (NI) will share its structured approach -- recently featured in Harvard Business Review as a leading best-in-class capability -- to building business impact assessment capabilities in tight collaboration with its customers. In addition to developing customer-centric (as opposed to vendor-centric) Total Cost of Ownership models, NI benchmarks customers' capabilities against a cross-industry best-in-class capabilities framework to identify areas of improvement with highest ROI and strategic impact. This assessment generates operational KPIs targeted at the executive level and serve as an internal, fact-based and data-driven source of truth to prioritize and select their next step-change improvement initiatives. From NI's perspective, these customer-paid business assessments accelerate the consensus building and decision making at the customer and break the status quo. It also serves as a significant differentiator and dovetails tightly with NI's strategic accounts program.

Author(s): Dr. Sugato Deb, Director of Key Accounts & Sales Excellence, National Instruments

Publication Date: 11/9/2017

Resource Type: Webinar

Subject Tags:

Price: Non-Member - $169.00 | Individual Member - $99.00 | Corporate Member - $0.00

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Right Actionable Customer Feedback Acts as a Catalyst for Process and Revenue Improvement

We all continue to look for innovative ways to keep and grow our most valuable customers. In my experience, I have seen one constant in organizations that have successfully found new ways to keep and grow their customers - they proactively execute on customer provided needs and wants to create the ultimate effortless customer experience. This may seem like a no-brainer to most seasoned professionals, but without the right catalyst, such an endeavor could often result in wasted resources, little ROI, no business improvements, and most importantly, no revenue improvement. What is that one catalyst... the Right Actionable Customer Feedback. On this webinar, President and CEO of The Chapman Group, Dennis Chapman Sr., will focus our attention on the structure, collection, and analysis of the right actionable customer feedback as well as the impacts these data points will have on business processes, customer relationships, as well as existing revenue streams. Key Learning Points Include: - Current gaps/challenges in customer feedback programs preventing organizations from taking actions that influence relationships and revenues - Getting the "Right" Feedback; questions to ask, who to ask, how to ask and use of advanced analytical tools - How actionable feedback drives business process decisions and improvements - How actionable feedback drives revenue retention and growth strategies

Author(s): Dennis Chapman, President & CEO, The Chapman Group

Publication Date: 10/23/2017

Resource Type: Webinar

Subject Tags:

Price: Non-Member - $169.00 | Individual Member - $99.00 | Corporate Member - $0.00

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Execution Management: The Key to Building a Long Term Relationship

This webinar will address the post sales challenges faced by SAMs in executing key opportunities with their accounts. Topics to be covered will include defining what execution management is; the role of the account team versus the delivery/project team; and the issues that need to be addressed to insure a successful execution. Several examples of successful opportunity execution will be discussed. At the end of the session the participants will have a better understanding of the importance of execution management in building a long-term relationship with their account.

Author(s): Lee J. Pryor, Principal, Essayons! Consulting, Inc.

Publication Date: 10/2/2017

Resource Type: Webinar

Subject Tags:

Price: Non-Member - $169.00 | Individual Member - $99.00 | Corporate Member - $0.00

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Customer Value Co-Creation: Powering the Future Through Strategic Relationship Management

This book takes an in-depth look at the 10 most critical enablers of an effective strategic customer management initiative, offering an organizational blueprint for a successful SAM program. It then leverages decades of benchmarking data with world-class companies to address the components of an efficient and effective value creation process. The book’s third section illuminates the key traits and competencies a strategic account manager needs in order to drive this strategic co-value creation process. And the book’s final section imagines the SAM of tomorrow, forecasting the impact of digitalization on the role of the SAM, on the value-creation process, and on the entire strategic customer- centric organization. It is a challenging time for B2B. Disruptors abound, procurement organizations have become highly sophisticated, and the proliferation of data has unleashed forces of change whose repercussions will be felt wide and far. But these challenges also create enormous opportunities for strategic salespeople and strategic account managers who are able to harness them in the service of nurturing strong relationships and building innovative customer solutions that impact their customers’ business results. $37.00 price includes USA flat rate shipping cost-subject to change if ordering for international shipping. For bulk shipments, please contact membership@strategicaccounts.org before ordering

Author(s): Bernard Quancard, Nicolas Zimmerman (Editor) and SAMA Community

Publication Date: 10/2/2017

Resource Type: Publication

Subject Tags: Critical Success Factors for Strategic Accounts;Skills & Competencies;Value Creation / Innovation

Price: Non-Member - $37.00 | Individual Member - $37.00 | Corporate Member - $37.00

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Velocity Issue 3 , 2017

Author(s): SAMA

Publication Date: 9/13/2017

Resource Type: Velocity magazine

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Price: Non-Member - $25.00 | Individual Member - $0.00 | Corporate Member - $0.00

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Cover - Velocity Issue 3 , 2017

hand walking

Author(s): Aimee Wadell

Publication Date: 9/13/2017

Resource Type: Velocity magazine

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Price: Non-Member - $0.00 | Individual Member - $0.00 | Corporate Member - $0.00

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Table of Contents - Velocity Issue 3 , 2017

A listing of articles and the page numbers where they can be found

Author(s): NULL

Publication Date: 9/13/2017

Resource Type: Velocity magazine

Subject Tags:

Price: Non-Member - $0.00 | Individual Member - $0.00 | Corporate Member - $0.00

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Board of Directors - Velocity Issue 3 , 2017

A listing of SAMA's board of directors, corporate members and Velocity staff

Author(s): NULL

Publication Date: 9/13/2017

Resource Type: Velocity magazine

Subject Tags:

Price: Non-Member - $0.00 | Individual Member - $0.00 | Corporate Member - $0.00

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Editor's Corner - Velocity Issue 3 , 2017

A preview of articles contained in the issue

Author(s): Gloria Naurocki

Publication Date: 9/13/2017

Resource Type: Velocity magazine

Subject Tags:

Price: Non-Member - $0.00 | Individual Member - $0.00 | Corporate Member - $0.00

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Quick Takes: Two simple concepts for thinking about the future

The author of the book 63 Innovation Nuggets describes two easily understandable innovation ideas.

Author(s): George E.L. Barbee, strategy+ business, June 6, 2017

Publication Date: 9/13/2017

Resource Type: Velocity magazine

Subject Tags:

Price: Non-Member - $0.00 | Individual Member - $0.00 | Corporate Member - $0.00

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Quick Takes: The analytics of sales time well spent

By combining quantitative insights with qualitative observations, factors that explained the difference between the best sales performers and average ones were identified.

Author(s): Jonathan Frick and Mark Kovac, Bain Brief, April 12, 2017, Bain & Company, bain.com

Publication Date: 9/13/2017

Resource Type: Velocity magazine

Subject Tags:

Price: Non-Member - $0.00 | Individual Member - $0.00 | Corporate Member - $0.00

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Data Watch: Six reasons salepeople win or lose a sale

Infographics of Some of the research, sponsored by DiscoverOrg, of Steve W. Martin, on how making buying decisions differs by department and by industry.

Author(s): Steve W. Martin, , researcher, instructor, author, and consultant, hbr.org

Publication Date: 9/13/2017

Resource Type: Velocity magazine

Subject Tags:

Price: Non-Member - $0.00 | Individual Member - $0.00 | Corporate Member - $0.00

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Building an effective leadership structure to drive a successful customer-centric SAM program: A DHL success story

The article highlights the Excellence Award-winning strategic realignment of CSI’s leadership structure which led to better internal and external communication and a significantly improved, consistent customer experience.

Author(s): Matthias Heutger, SVP strategy, marketing & innovation, DHL Customer Solutions & Innovation; Ralf Nowak, senior expert performance management, DHL Customer Solutions & Innovation

Publication Date: 9/13/2017

Resource Type: Velocity magazine

Subject Tags:

Price: Non-Member - $10.00 | Individual Member - $0.00 | Corporate Member - $0.00

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Procurement's transformational journey: A view from the other side

Procurement’s long-term survival is dependent on it developing beyond its traditional “cost-savings enabler” role, which has implications for the sell side.

Author(s): Pat Mitchell, president, P. D. Mitchell, Inc. and sr. advisor, McKinsey & Company

Publication Date: 9/13/2017

Resource Type: Velocity magazine

Subject Tags:

Price: Non-Member - $10.00 | Individual Member - $0.00 | Corporate Member - $0.00

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Rebalance buyer/supplier negotiations

When suppliers follow a prescribed deal-readiness process that mimics buyers’ strategic sourcing process involving months of planning, analysis and coordination, they can increase win rates, add top-line and bottom-line growth and gain insights into their commercial execution capability.

Author(s): Brad Zechman, partner and co-founder, Chapel Row Partners

Publication Date: 9/13/2017

Resource Type: Velocity magazine

Subject Tags:

Price: Non-Member - $10.00 | Individual Member - $0.00 | Corporate Member - $0.00

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When challenging the customer backfires

The authors' research on determining the best messaging approach to communicate a price increase is described and a practical messaging framework to use in renewal and price increase conversations is provided.

Author(s): Nick Lee, professor of marketing at the Warwick Business School, and Tim Riesterer, chief strategy and research officer, Corporate Visions

Publication Date: 9/13/2017

Resource Type: Velocity magazine

Subject Tags:

Price: Non-Member - $10.00 | Individual Member - $0.00 | Corporate Member - $0.00

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B2B sales growth: Anemic

The authors contend that to combat anemic growth, many B2B companies have turned to mergers and acquisitions (M&A). They recommend that to drive organic growth, B2B businesses instead need to move to an analytics-based sales approach,

Author(s):

Publication Date: 9/13/2017

Resource Type: Velocity magazine

Subject Tags:

Price: Non-Member - $0.00 | Individual Member - $0.00 | Corporate Member - $0.00

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How to assess the impact of corporate M&A initiatives on key accounts and SAM programs

To increase the probability of M&A programs meeting expectations,the author advises a more granular analyses on the individual account level.

Author(s): Christian Maurer, principal, Ultimate Sales Executive Resource

Publication Date: 9/13/2017

Resource Type: Velocity magazine

Subject Tags:

Price: Non-Member - $10.00 | Individual Member - $0.00 | Corporate Member - $0.00

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Financial smarts for $ams: From painful to powerful

The authors note that “financial smarts means being able to have a business conversation, not prepare financial statements.” They present a model that makes it easier to understand and use financial language and a checklist that identifies 11 possible ways within four groupings to improve financial performance

Author(s): Mark Robilliard, co-founder & CEO Americas, Color Accounting International and Gary Peacock and Stephen Kozicki of Gordian Business

Publication Date: 9/13/2017

Resource Type: Velocity magazine

Subject Tags:

Price: Non-Member - $10.00 | Individual Member - $0.00 | Corporate Member - $0.00

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To Challenge or Not To Challenge? Matching Your Message to the Buying Moment

Challenging the buyer is an effective "outsider" approach for new customer acquisition, when you need to defeat the status quo and convince prospects to change. But it doesn't hold up when you're the insider and trying to retain your customers and expand your relationships profitably - and there's research to prove it. Join Tim Riesterer, co-author of The Three Value Conversations, as he explores what it takes to tell the most effective story when you're the incumbent and you need to keep your customers and maximize long-term account value. You'll discover tested and proven messaging frameworks - supported by original academic research - to help you: - Secure a higher rate of customer renewals ("why stay?") - Convince existing customer to pay more for your solutions ("why pay?")

Author(s): Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions, Inc.

Publication Date: 9/8/2017

Resource Type: Webinar

Subject Tags:

Price: Non-Member - $169.00 | Individual Member - $99.00 | Corporate Member - $0.00

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Building Competitive Advantage through Creative Thinking

This webinar will provide an overview of the creative thinking process. A number of creative thinking techniques and processes will be explored and applied to Strategic Account Management. Increasingly, strategic accounts managers need to lead their strategic customers in innovation, creative problem identification, creative problem-solving, and creative opportunity scans. Examples of this process will be given to illustrate how a SAM can drive this process for their key customers.

Author(s): Dr. Mick Carroll, President and Founder of BetterThink, LLC; A.J. Novak Chief Revenue Officer, OnePlus Systems

Publication Date: 8/22/2017

Resource Type: Webinar

Subject Tags:

Price: Non-Member - $169.00 | Individual Member - $99.00 | Corporate Member - $0.00

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How to Elevate your SAM Program's Performance with a Coaching Culture

Many SAM programs are turning in suboptimal performance, and many are in danger of having the plug pulled on them because of their expense to the bottom line. But most leaders of their SAM programs do not realize that there is both an easy and fast fix to dramatically elevate their performance to new levels of revenue generation. A healthy and vibrant coaching culture could "save the day." But just any "coaching" will not do. It has to be a science-driven coaching. SAMA and Revenue Storm are partnering to provide you a webinar on how to do just that!

Author(s): LaVon Koerner, Chief Revenue Officer, Revenue Storm

Publication Date: 7/14/2017

Resource Type: Webinar

Subject Tags:

Price: Non-Member - $169.00 | Individual Member - $99.00 | Corporate Member - $0.00

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Enabling the SAM to become an effective ecosystem captain

The digital tsunami is having a tremendous impact on how strategic suppliers manage, nurture and sustain their most critical customer relationships. The ubiquity of data creates new opportunities, changing the nature of business problems that can be solved by strategic suppliers and unlocking opportunities to create more business value for both customer and supplier. It also is forcing SAMs to learn to become "ecosystem captains" by engaging many more stakeholders in the customer value chain. Using two business cases, attendees will learn: - Which customer engagement models are best suited to capitalize on the digitalization of the customer value chain, leading to trusted advisor status - How to map the most relevant ecosystem leading to true co-created business value - How these trends impact the traits and competencies of the SAM of tomorrow and how to select, train and enable the right talent to do the job

Author(s): Bernard Quancard, President and CEO, SAMA

Publication Date: 6/22/2017

Resource Type: Webinar

Subject Tags:

Price: Non-Member - $169.00 | Individual Member - $99.00 | Corporate Member - $0.00

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What it means to be Customer-Centric

A guide to understanding what is customer-centricity, why it's important, how to become customer-centric and the benefits that result. Includes examples from companies which are creating dramatic changes,

Author(s): SAMA

Publication Date: 6/1/2017

Resource Type: White paper/article

Subject Tags: Critical Success Factors for Strategic Accounts;Internal Alignment

Price: Non-Member - $0.00 | Individual Member - $0.00 | Corporate Member - $0.00

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