Webhead Trends

SAMA’s 2014 Report on Current Trends & Practices in Strategic Account Management is available!

Purchase it now in the Resource Center

Every two years, this critically important survey gives SAMA and our research partner Walker an opportunity to understand and analyze the current state of the strategic account management profession in B2B firms around the world, and report back to the SAM community.

The report will be available in the SAMA Resource Center. Please log in to get your member discount.

SAM topics covered in the research

This survey covers strategic account management practices at both the individual account level and the organizational level, and the report will highlight the major findings as well as the key drivers of account and SAM program performance.

Survey topics include:

  • SAM Program management and governance structure
  • Strategic account selection & criteria
  • Program operations and processes
  • Talent management
  • SAM program performance/metrics
  • Account management and role/authority of the SAM
  • Account performance & metrics
  • Impact on customer satisfaction and loyalty

There is broad participation by small, medium and large companies across many different industries, operating variously on a regional, national, multinational or global basis.

The report is available in the SAMA Resource Center. Members should first log in to receive their member discount. For more information on SAMA research, please contact For more information, e-mail samaresearch@strategicaccounts.org.