SAMA’s global and European conferences are the marquee events for surrounding yourself with like-minded colleagues, expert practitioners and industry leaders in the art and science of strategic customer relationship management. Through roughly 60 sessions led by practitioners from companies like Apple, Merck, DHL, Siemens and Zurich Insurance, plus executive keynotes and hours of the world’s best networking, SAMA’s conferences will equip you with the tools and mindset you need to transform yourself, transform your customer relationships and unlock untapped sources of value.

Whether you are new to strategic account management or just looking to maintain your competitive edge in a changing market, SAMA will help you achieve your goals by focusing not just on the what but on the how.


SAMA Annual Conference May 20-22, 2019
Hilton Orlando

Orlando, Florida

Register now for early bird pricing

SAMA Pan-European Conference 14-15 March 2019
Amsterdam Marriott Hotel

Amsterdam, Netherlands

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