curriculum header art
SAM Competencies & Skills

Certification Overview

SAMA's CSAM (Certified Strategic Account Manager) Program establishes a professional standard of individual capabilities to successfully perform the role and responsibilities of a strategic account manager (SAM).

The job of a SAM is to develop and sustain a long-term strategic customer relationship for mutual growth, profitability, trust, loyalty, innovation and risk management. The SAM must leverage the Company’s enterprise resources and capabilities in creating and fulfilling value-based solutions to meet the Customer’s and Company’s current requirements and expectations as well as future potential.

While variations exist across different businesses and industries for SAM role requirements, an essential set of core competencies and their related knowledge, skills and behaviors have been shown in a majority of companies to be essential for strategic customer leadership.

Upon successful completion of SAMA’s Certification Program, the Certified Strategic Account Manager (CSAM) designation will be awarded.

CSAM registerSAMA University