Meet the SAMA Staff

Executive

Operations/Administration

Membership Department

Meetings Department

Research Department

Knowledge & Programming Department

Certification & Training Department

Marketing and Communications Department

Staff are available Monday through Friday from 8:00 a.m.-5:00 p.m. Central Time (GMT -06:00).

Phone: (312) 251-3131


Bernard QuancardBernard Quancard
President and CEO
quancard@strategicaccounts.org

Bernard started his career in 1969 with The Boston Consulting Group in the Boston and Paris offices. He joined Telemecanique (Schneider Electric Group) in 1975 as Vice President, Corporate Strategy and became VP/General Manager of the Switch Gear division in 1978 and of the Uninterruptible Power Supply (UPS) division in 1988. In 1994, he joined the management board of AEG Schneider Automation (Schneider Electric Group) as Executive VP, Worldwide Sales and Marketing.

Bernard moved to Chicago in 1997 for Square D/Schneider Electric as Senior VP/General Manager of Schneider Global Business Development (SGBD), the entity managing global strategic accounts (GSAs) for Schneider Electric worldwide. That year, SGBD was managing 24 GSAs, driving $180 million of consolidated sales. By 2001, the entity was managing 74 GSAs with over a billion dollars of consolidated sales. The compounded growth of Schneider Electric sales at GSAs was twice the average growth rate of the total company. Strategic Account Management at Schneider Electric was recognized by the organization and its competitors as a major competitive advantage.

Bernard retired from Schneider Electric in March 2005, and was recruited in 2006 by the Strategic Account Management Association Board of  Directors to lead the organization in a new, more practitioner-focused direction. Under Bernard’s leadership, SAMA has experienced significant growth in its corporate membership, numbering more than 90 at the beginning of 2014, SAMA’s 50th Anniversary year. He is a frequent keynote speaker and regarded as a leading expert in the principles and practices of strategic customer management. Bernard has also led the expansion of SAMA’s global footprint, with a greater presence in Europe and in 2013 into Asia Pacific. 

Bernard is a native of France, but currently resides in Chicago and became a U.S. citizen in 2013. He holds a BS degree in electrical engineering from the University of Paris and an MBA from the University of Chicago.

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Gus Appenbrink
Sales Representative Sponsorship and Member Services
(312) 251-3131 Ext. 26
appenbrink@strategicaccounts.org

  • Implements Sponsorship of SAMA Events and Programs
  • Individual Membership registration
  • Research and develop new business leads to increase global business portfolio
  • Membership registration for Corporate Members
  • Manages Strategic Account Management (SAM) Program Assessment tool

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Elisabeth Cornell

Elisabeth Cornell
Senior Knowledge Content Developer

(312) 251-3131 Ext. 16
cornell@strategicaccounts.org

  • Research study development
  • Research & resource services
  • Content and tool development/li>

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Frankie Cusimano

Frankie Cusimano
Senior Manager of Certification & Training

(312) 251-3131 Ext. 28
cusimano@strategicaccounts.org

  • Membership and meeting marketing
  • Prospective member referrals
  • Membership benefits, services and fees (dues)
  • Membership recruitment research
  • Changes in membership information (address, title, etc.) for both Individual and Corporate Members

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Harvey Dunham
Managing Director, Business Development

(312) 251-3131 Ext. 36
dunham@strategicaccounts.org

  • Recruit and Convert Corporate Members
  • Drive SAMA Event Attendance
  • Facilitate Sponsorship of SAMA Events

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Rhodonna Espinosa

Rhodonna Espinosa
Senior Manager, Meetings & Registration

(312) 251-3131 Ext. 38
espinosa@strategicaccounts.org

  • Manages all event registration
  • Manages onsite registration set-up and operations of all SAMA conferences and events
  • Answers questions regarding meeting and event registration
  • Meeting logistics

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Mike Johnson

Michael Johnson
Corporate Account Manager
(312) 251-3131 Ext. 20
johnson@strategicaccounts.org

  • Corporate Resource Strategy
  • Primary point for Corporate Member relationships
  • Works with Corporate Members on program/needs assessments
  • Drives program and competency improvement through SAMA network and resources
  • Develops strategies with Corporate Members for membership utilization

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Ashley Lundgren
Registration & Office Manager

(312) 251-3131 Ext. 27
lundgren@strategicaccounts.org

  • Coordinates registration for conferences and events
  • Answers questions regarding meeting and event registration
  • Supports Senior Manager of Meetings & Registration

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Erin Pallesen
IT Manager
(312) 251-3131 Ext. 34
pallesen@strategicaccounts.org

  • Web page and web application development
  • Database administration and development
  • Web analytics
  • General technology tinkering

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Joel Schaafsma

Joel Schaafsma
Research General Manager
312-251-3131, ext. 37
schaafsma@strategicaccounts.org

  • Research strategy and agenda
  • Research calendar and execution
  • Research & resource service

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Francine F. Schwartz CPA
Director of Financial Controls, Budget and Operations

(312) 251-3131 Ext. 35
schwartz@strategicaccounts.org

  • Operations
  • HR
  • Finance
  • IT
  • Event Management

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Schweizer

David Schweizer
Manager of Knowledge and Programming

(312) 251-3131 Ext. 29
schweizer@strategicaccounts.org

  • Conference programming
  • SAMA University programming
  • Speaker management
  • Funnel for best practices, subject experts

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Libby Souder
Director, Knowledge & Programming
(312) 251-3131 Ext. 32
souder@strategicaccounts.org

  • SAMA knowledge strategy and priorities
  • Education programming 
  • Funnel for best practices, subject experts
  • Research and publications
  • SAMA Certification Program
  • SAMA Excellence Awards™ 

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Such

Jaclyn Such
Finance & Operations Manager

(312) 251-3131 Ext. 19
such@strategicaccounts.org

  • Assists Director of Operations
  • Supports Senior Manager of Meetings & Registration and Senior Manager of Membership & Operations

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Aimee Waddell

Aimee Waddell
Art Director
(312) 251-3131 Ext. 25
waddell@strategicaccounts.org

  • Graphic design development for printed and website materials
  • Production of Velocity® magazine, marketing brochures and various collateral
  • Conference exibit design and production

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Nicolas Zimmerman

Nicolas Zimmerman
Editor
(312) 251-3131 Ext. 31
zimmerman@strategicaccounts.org

  • Editor of Velocity® magazine
  • Resource Center
  • Webinar programming
  • SAMA Excellence Awards™

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Bobbie Zimny

Bobbie Zimny
Senior Corporate Account Manager
(312) 251-3131 Ext. 15
zimny@strategicaccounts.org

  • Corporate Resource Strategy
  • Primary point for Corporate Member relationships
  • Works with Corporate Members on program/needs assessments
  • Drives program and competency improvement through SAMA network and resources
  • Develops strategies with Corporate Members for membership utilization

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